What exactly is Social Media Marketing?

Do I need it? Does it work?

Here’s the rundown:

Grow Your Brand. Reach the Right Audience. Get Results.

Social media marketing is constantly evolving, just like the world around us. As everything shifts further into the digital space, your online presence has never been more important. Coastal Media helps businesses stand out by taking over your social media accounts and strategically showcasing your brand to the right audiences, whether they’re local or just visiting.

Why Social Media Marketing Matters

The benefits of strong social media management go far beyond just having a presence online. When done right, it drives real results for your business, including:

  • Increased Brand Awareness - Get your name out there and stay top of mind.

  • Higher Revenue Potential - More visibility leads to more customers.

  • Improved SEO - A strong presence supports better search engine rankings.

  • Stronger Customer Service - Use your platforms as a hub to connect with your customers.

  • Retargeting Opportunities - Stay in front of people who’ve shown interest in your business.

At Coastal Media, we don’t just post; we manage your entire online presence with a strategy tailored to your unique goals. Our clients consistently see measurable growth. For example, in the first 90 days, we helped one client increase their reach and engagement by over 120% compared to previous months.

What We Do

Every business is different, which means every social media strategy is too. You’ll receive a detailed breakdown of how your accounts will be managed, including posting frequency, goals, and reporting on results.

Here’s how we approach the platforms that matter most:

Instagram Management

Instagram is all about visual storytelling. We use a mix of short-form video (Reels) and carefully curated image posts to showcase your business. Reels are essential for reach and growth, thanks to Instagram’s continued focus on video content. But image posts still play a key role, whether it’s behind-the-scenes photos, graphics, product shots, or shareable quotes.

Facebook Management

Facebook thrives on community engagement. We’ll help you share content that resonates, highlight customer reviews, run giveaways, and use tools like Groups and Stories to connect with your audience. Your page also becomes a valuable customer service hub where we can engage with comments and messages on your behalf.

Cross-Platform Posting

Want to show up everywhere? Cross-posting to other platforms is available as an add-on service, making it easy to stay consistent across multiple channels.